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As a Patent & Trademark Depository Library, we offer a wide array of trademark
resources. Below you will find a bibliography of trademark related books.
(See also our main, intellectual property web
page.)
Federal Legal Resources
US Patent and Trademark Office Publications
General Intellectual Property
- Intellectual
Property Law in Cyberspace. By Albert, G. Peter. (346.73048 A333I
1999)
- Patents,
Copyrights and Trademarks for Dummies. By Charmasson, Henri. (346.73048 C482P
2004)
- Patent,
Copyright and Trademark: An Intellectual Property Desk Reference. By Elias, Stephen and Richard Stim.
(346.73048 E42P)
- The
Copyright Handbook: How to Protect and Use Written Works. By Fishman, Stephen. (346.73048 F537C
2005)
- Patent
It Yourself. By Pressman, David. (346.73048 P935)
- Patent,
Trademark, and Copyright Laws. By Samuels, Jeffrey M., ed. (346.73048 P295
)
- Nondisclosure
Agreements: Protect Your Trade Secrets and More. By Stim, Richard and Stephen Fishman. (346.73048 S858N
2001)
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Trademark Guides
International Trademarks
Brand Names and Design Guides
- Building
Strong Brands. By Aaker, David A. (658.827 A111B
1996)
- Names
That Sell: How to Create Great Names for Your Company, Product, or Service. By Barrett, Fred. (658.827 B274N
1995)
- World
of Logotypes. By Cooper, Al. (602.75
C776W)
- Protecting
the Brand. By Franklin, Talcott J. (658.827 F834P
2003)
- Encyclopedia
of Consumer Brands. By Jorgensen, Janice, ed. (658.8343 E56
1994)
- The
Brand Marketing Book: Creating, Managing, and Extending the Value of Your
Brand. By Marconi, Joe. (658.827 M321B
2000)
- Smart
Things to Know About Brands and Branding. By Mariotti, John. (658.827
M342S 1999)
- United
We Brand: How to Create a Cohesive Brand That's Seen, Heard, and
Remembered. By Moser, Mike. (658.827 M899U
2003)
- Defending
the Brand: Aggressive Strategies for Protecting Your Brand in the Online
Arena. By Murray, Brian H. (658.827 M981D
2004)
- How
to Design Logos, Symbols and Icons. By Thomas, Gregory. (741.6
T456H 2000)
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